While Google Analytics is great for tracking metrics, it doesn’t display it in a dashboard format. GA is an amazing tool to dig deeper into a specific metric, but a dashboard is better in giving an overview and making these important metrics actionable.
In addition, Compass benchmarks your stores’ data against similar companies, which is something that Google Analytics doesn’t supply. Benchmarks help us give our users recommended improvements according to what will give the best ROI.
Another important difference is that we add revenue data on top of the site activity data extracted from Google Analytics. It’s the combination of these two sets of data that allows us to make more precise inferences about stores’ profitability and opportunities for growth.