Unless you have a website or a landing page that is just so incredible, chances are your real bounce rate is not being calculated correctly.
Usually, a very low bounce rate is caused by an error in the Google Analytics implementation. Below are the most common causes for a too low bounce rate:
- Duplicate installation of Google Analytics code
- Wrong Event Settings
- You’re using iframes
There is some really good information available in below blog posts that explain how you can solve the low bounce rate problem in Google Analytics: